More Direct Bookings.
Less OTA Fees.
We help UAE hotels, restaurants, and hospitality brands drive direct bookings, build loyal repeat guests, and reduce their dependence on expensive OTA commissions.
Challenges We Solve
Hospitality brands in the UAE face a three-front battle: OTA costs, search invisibility, and zero brand loyalty. Here's how we tackle all three.
OTA commissions killing profitability
Booking.com and Expedia take 15–25% commission on every booking, money that could stay in your business. Every OTA booking funds your competitor's ads.
Invisible in local search
When people search "hotel in Dubai Marina" or "best restaurant JBR", you're not appearing. Your competitors are. Every missed search is a missed booking.
No brand loyalty or repeat guests
Without an owned audience and social presence, every booking is a one-off: no database, no retention. OTA customers belong to the OTA, not to you.
How We Help
Hospitality brands that work with Juka average +180% direct bookings and 35% lower OTA dependency, built by combining search visibility, targeted paid campaigns, and owned social channels.
SEO
Rank for local hospitality searches and drive direct website bookings. Own the search results for your area so guests find your site before they find Booking.com.
SEO for hotels and restaurantsSocial Media
Build a loyal following that books direct and recommends you to others. Turn guests into advocates with content that showcases your experience, not just your rooms.
social media for hospitality brandsPPC
Targeted Google and Meta campaigns that compete with the OTAs on your own terms. Capture high-intent travellers before they commit to a third-party platform.
PPC for hospitality and tourismNumbers That Speak
Across 20+ UAE hospitality brands, these are the numbers Juka's clients consistently achieve.
"We were invisible online. Six months with Juka and we're at #1 for our key local terms, and direct bookings are up 180%."— James Thornton, General Manager, Orion Hotels
Dubai Hospitality Is Competitive.
Your Digital Presence Should Match.
Dubai welcomed over 17 million international visitors last year, yet most hotels and F&B venues still rely on OTAs and aggregators to fill seats and rooms, surrendering 20–30% of revenue in commission. The brands winning direct business have one thing in common: a digital presence that commands authority before the booking decision is made.
Whether you're competing for staycation guests, business travellers, or destination diners, Juka builds the search visibility, paid acquisition, and social proof that drives guests straight to your booking page, not a third-party platform.
Hotels & Resorts
SEO for room-type and destination keywords, Google Hotel Ads management, and conversion-focused landing pages that turn searchers into direct bookers, reducing OTA dependency month by month.
Restaurants & F&B
Local SEO, Google Business Profile optimisation, and Instagram campaigns that fill tables rather than just collecting likes. Every post and ad is built around one goal: reservations.
Tours & Experiences
Rank for high-intent activity searches and run Google and Meta campaigns targeting tourists at every stage of their trip planning, from inspiration to same-day booking.
Why Hospitality Brands
Trust Juka With Their Growth
Seasonality-Aware
Dubai hospitality has distinct peak seasons and shoulder periods. Our campaigns adapt to these rhythms, driving occupancy during slow months and maximising yield at peak times.
Multi-Language SEO
Reach Russian, Arabic, Chinese, and European travellers in their own language. We optimise content and campaigns for the nationalities that represent your highest-value guests.
Direct Booking Focus
Every strategy is built to shift bookings away from commission-heavy OTAs to your own channels. More direct bookings means higher margins and a direct relationship with your guest.
Social-First Creative
Hospitality is an inherently visual industry. We create content that stops the scroll on Instagram and TikTok, turning aspirational browsing into real reservations and bookings.
Hospitality KPIs That
Drive Real Decisions
Likes and reach are vanity metrics in hospitality. We track the numbers that connect directly to occupancy, covers, and revenue, giving you the data to make confident marketing decisions every month.
Direct Booking Revenue
The core metric: how much revenue is coming through your own website versus OTAs. We track this monthly and optimise every channel to grow the direct share, protecting your margins.
Cost Per Booking
Total digital marketing spend divided by confirmed bookings, tracked per channel. As direct bookings grow and OTA commissions fall, your effective cost per booking typically drops by 30–40% within 12 months.
Organic Traffic by Market
Which source markets are finding you organically. Are they the high-value guests you want? We segment organic traffic by nationality and intent so your content targets the right traveller.
Social Engagement Rate
Not just followers, but the percentage engaging with your content and clicking through to book. We optimise for saves, profile visits, and link taps, the social signals that actually predict revenue.
Ready to fill
your tables?
Book a free 30-minute strategy call. We'll audit your current digital presence and map out exactly what it would take to double your direct bookings.